It is fifty years ago since Fred Kirk Christiansen filed in the patent for Lego brick. But the story began in 1932, before Lego was named. Carpenter Ole Kirk Kristiansen began making wooden toys in the town Billund 1932 and the business went very well, and after a while Ole wanted to find a powerful name for the toys. He launched a competition among the staff, but took home the award itself with the idea ”Leg Godt“, wich is gonna be Lego in the furture.
In 1947 he invested in one of Denmark`s first casting machines for plastic, despite skepticism from family and social resposibility. He persited and to have told this sons: ”If we do this right, we can sell these bricks worldwide”. The first blocks came out of the factory in 1949 and was called Automatic Binding Bricks.
A few yeras later met his son Well Fred Kirk Christiansen, the head of the department store Magasin du Nord`s toy department, Troels Petersen, and together they came up with the lack of systems thinking in the toy industry. Well Fred realized that the plastic bricks could shape such a system. Since the first Lego bricks were too poor attachment force, put a development started which led to the patent application on the classic lego brick 1958th.
Since its inception, it has now produced 400 biliion Lego bricks, Lego claims to be the fifth largest toy company in the world.
But it´s been shaky for Lego Legoland amusement parks in the 2000s-2005, and the owner Kjeld Kirk Kristiansen sold 70 percent of the the park operation for U.S venture capitalist Blackstone.
2/17/2010
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